I’m Yash.
I started working pretty young. Around 16.
I started building businesses when I was 18.
There wasn’t some master plan behind it. I just really liked making things.
And I liked the fact that you could put something on the internet and someone you had never met could use it, buy it or tell you it sucked.
That still feels pretty magical.
Since then I’ve spent most of my time somewhere between startups, video, media and technology.
Right now
I’m Chief Product Officer at Bombay Content Company, a media network.
I got here through BeHooked.ai, the AI video product I built over two years. It was acquired by BCC, along with BeVisual.media, the AI video production studio that grew out of it.
At BCC I’m scaling BeHooked, leading the whole AI vertical, and building our own media and IPs with AI.
The BeHooked idea hasn’t changed. AI video creation should be much simpler. Instead of opening five models, three editors and fifteen tabs, you should be able to start with an idea and get much closer to a finished video in one place.
On the side, I’m indie hacking Bento. One place for creators: links, products, a post scheduler and DM automation. It’s also my first proper vibe-coded product, which I wrote about here.
And I keep experimenting with smaller things.
How I got here
I’ve done a lot of things badly before learning how to do them slightly less badly.
I’ve built products nobody wanted. Sold things before they were ready. Hired the wrong people. Held on to people for too long. Spent money I probably shouldn’t have. Been too frugal when spending would have helped. Worked way too much. Sometimes not enough.
Had businesses work. Had things fall apart. And started again.
I think that is pretty much entrepreneurship.
What I care about
I care a lot about building. But I care more now about why I’m building.
I used to think the scoreboard was obvious: build the biggest company, raise the most money, have the biggest exit.
Now I think freedom is a much more interesting scoreboard.
Can you choose what you work on? Can you choose who you work with? Can you take care of the people you love? Can you stop doing something when you stop believing in it? Can you spend your life doing things you actually find interesting?
That sounds like success to me.
Things I’m interested in
AI. Video. Media. Startups. Distribution. Internet businesses. Products. Money. Human behaviour. Good design.
And weird ideas that initially sound stupid but somehow make sense after ten minutes.
What I write about
Mostly things I’m going through myself.
Building. Selling. Hiring. AI. Money. Teams. Failure. Distribution. Freedom.
And whatever else has been living in my head for too long.
I’m not trying to sound like I have everything figured out. I don’t.
These are mostly notes from wherever I currently am. I’ll probably disagree with some of them later.
Good.
Outside work
I live in Mumbai.
I like films. I like discovering ridiculously simple internet businesses. I like meeting people who are obsessed with something. I like trying products.
And I have an unfortunate inability to leave interesting ideas alone.
Say hi
If you’re building something interesting, want to work together or just want to talk, you can find me on LinkedIn.