01.Never give up.
This one is simple.
I genuinely believe most people stop too early. Things can look completely dead right before they start working: businesses, careers, relationships, ideas, yourself.
That doesn’t mean blindly doing the same thing forever. Change the plan. Change the product. Change the approach. Take a break if you have to.
But if something genuinely matters to you, don’t give up easily.
I’ve had enough moments where things looked completely fucked and somehow worked out later to believe this very deeply.