BeHooked.ai is now part of Bombay Content Company. It was acquired on 15 August 2026. Independence Day.
How it started
It started as a problem for founders.
Founders have no time to create content, but content is one of the best forms of leverage a founder can have. BeHooked was my attempt to fix that.
Over time it grew into a bigger idea: AI video is powerful, but the workflow around it is not. Today you jump between models, prompts, editors, generation tools and fifteen browser tabs. BeHooked is my attempt to make that whole process feel like one product.
The journey
- I worked on this for two years.
- I raised a round of over ₹25 lakh for it.
- While we were figuring out go-to-market, we got an acquisition offer.
We took it and joined hands with BCC Media Network to make it big.
Now
I am currently working on this as Chief Product Officer at BCC Media Network.